Custom WordPress Web Design
Belfast Bus Company
Belfast Bus Company needed a website to highlight their private coach and minibus services available for hire. Our WordPress developers designed a site to showcase their fleet and drive bookings.
- Client
- Belfast Bus Company
- Platform
- WordPress
- Completed
- 2016
Generating More Bookings
Lead-focused WordPress website design and development
Belfast Bus Company wanted to increase private hire bookings for their large fleet of coaches and minibuses. Their key challenge was driving higher quality leads and inquiries that would convert to confirmed bookings. Their existing site did not focus sufficiently on lead generation.
Our WordPress developers designed a custom website solution focused primarily on driving more booking inquiries while also effectively showcasing details on the vehicles in their fleet. Key elements included:
- Detailed Pages. We created tailored pages to learn about Belfast Bus Company and their fleet of coach and minibus showcasing photos, specifications, and amenities.
- Online Quote. Customers could easily enquire for a quote to book a coach or minibus using the integrated online quote form with date selection calendar.
- Mobile Experience. The site was optimized for responsive web design, providing excellent usability on any device.
The result was a WordPress website engineered to capture more qualified leads and increase private hire bookings for Belfast Bus Company.
Improved Customer Experience
The new website gave Belfast Bus Company an easy way to connect clients with the right vehicles. In the first month after launching, private hire bookings increased 15%. Customers praised the improved ability to browse, and enquire about booking coaches online.